The Greater Good is a 21st century call to action for everyday people—particularly women and others who have traditionally been excluded from the mainstream business community—to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle—previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement—a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.
Madeleine Shaw is a multiple award-winning social entrepreneur with over a quarter-century of experience launching for- and nonprofit ventures with social change at their heart. In 1993, at the age of twenty-five, she founded her first company, the precursor to Lunapads (rebranded as Aisle in 2020)—a founding Canadian B Corporation whose groundbreaking sustainable menstrual care products are sold in more than forty countries. In 2014, Shaw founded G Day, a registered charity that produced rite of passage events for tween girls across Canada until 2020. In 2017, she launched Nestworks, a family-friendly coworking community. She lives near Vancouver, BC, with her husband and daughter.