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Evolving Vegan by Mena Massoud

Evolving Vegan by Mena Massoud

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Hardcover cookbook

From actor and avid traveller Mena Massoud comes a collection of diverse, delicious, and accessible vegan recipes inspired from dishes all over the world, perfect for everyone at the table!

It’s safe to say that veganism is no longer just a trend. Lifelong vegans, part-timers, and aspiring vegans are a diverse and eclectic group of people from all walks of life and backgrounds, and yet, there’s very little out there in mainstream media that reflects this new reality.

The Evolving Vegan cookbook celebrates both flavours and stories from a wide array of plant-based eateries all across North America, proving that a plant-friendly diet is truly accessible to all! In this book, you will meet Cyrus Ichiza from Ichiza Kitchen in Portland, whose Taiwanese mother inspired him to share his Southeast Asian roots through authentically flavorful vegan dishes. You’ll learn legendary behind-the-scenes secrets of San Francisco’s Peña Pachamama, a Bolivian plant-based restaurant that serves national dishes like pique macho and aji de fideo. And you can finally conquer veganism once and for all, without sacrificing the delicious flavours you love.

Containing recipes from many different countries and cultures, and including helpful tips for lifelong and transitioning vegans alike, Evolving Vegan takes you on a food-based road trip to explore the vibrancy of veganism across North America.

Mena Massoud was born in Cairo, Egypt and immigrated to Toronto, Canada, with his parents and two sisters at the age of three. He studied Neuroscience at the University of Toronto and earned a spot on the Honor Roll before transferring to Ryerson University and graduating with a BFA in Theatre Acting.

He is the founder of the company Evolving Vegan, which aims at making veganism accessible to all. Mena has also launched a nonprofit organization to aid underrepresented artists, the EDA (Ethnically Diverse Artists) Foundation, and a production company, Press Play Productions.