The path to progress in Africa lies in the surprising and innovative solutions Africans are finding for themselves.
“A hopeful narrative about a continent on the rise.” —New York Times Book Review
Dayo Olopade knew from personal experience that Western news reports on conflict, disease, and poverty obscure the true story of modern Africa. So she crossed sub-Saharan Africa to document how ordinary people deal with their daily challenges. She found what cable news ignores: a continent of ambitious reformers and young social entrepreneurs, driven by kanju—creativity born of African difficulty. It’s a trait found in pioneers like Kenneth Nnebue, who turned cheap VHS tapes into the multimillion-dollar film industry Nollywood. Or Ushahidi, a technology collective that crowdsources citizen activism and disaster relief.
A shining counterpoint to the conventional wisdom, The Bright Continent rewrites Africa’s challenges as opportunities to innovate and celebrates a history of doing more with less as a powerful model for the rest of the world.
"For anyone who wants to understand how the African economy really works, The Bright Continent is a good place to start." —Reuters